Category Archives: Internet Marketing Strategies

What is a Content Management System (CMS)?

If you’re new to the world of digital marketing, you’ve probably been hearing some lingo and acronyms that you’re not familiar with. Things like SEO and PPC and CRO – all of which are very important to successful online marketing, but involve a bit of in-depth learning and understanding to fully grasp. Before you delve into those acronyms, or become overwhelmed by the concepts they represent, there’s one very basic acronym that you’ll want to understand. One that’s a lot simpler and less abstract than those listed […]

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Pam Fisher Joins Mannix Marketing’s GlensFalls.com Team

Mannix Marketing is pleased to announce the addition of Pam Fisher as Contributing Editor and Marketing Consultant for the Glens Falls Region. Pam’s work will focus on helping businesses thrive through digital marketing strategies, not only to reach potential customers in Glens Falls, but also to grow their visibility beyond the local market. Over the past decade, Sara Mannix, CEO of Mannix Marketing, and Fisher have worked together in various capacities, including most recently serving on the Board of Directors for the Adirondack Theatre Festival. Fisher also […]

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Mannix Marketing’s Youngest Intern Ever

Mannix Marketing is pleased to announce the addition of Cameron Cardinale as a social media intern for GlensFalls.com. Sara Mannix, CEO of Mannix Marketing, noticed Cam Cardinale’s Instagram account and admired his passion for the Glens Falls area as well as his natural photography skills. Assuming he was either in college or a recent graduate, Mannix was surprised to learn that this talented and enterprising young man was just shy of his 15th birthday.  After speaking with some local organizations where Cameron volunteers, as well as with […]

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Mannix Marketing Welcomes Two New Team Members

Mannix Marketing is excited to announce the addition of two new individuals to Mannix Tourism Marketing: Contributing Editor/Marketing Consultant Pam Fisher and Social Media Intern Cameron Cardinale! They are both working to promote the Glens Falls Region. Pam Fisher, who also serves as the Associate Director of Employer Outreach and Strategic Communications at Skidmore College, will focus on helping local businesses thrive through digital marketing strategies in the Glens Falls Region and beyond. Pam and Sara Mannix, CEO of Mannix Marketing, have served together in several capacities […]

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How to Get Amazing Photography for Your Hotel Website

If there’s one thing we’ve learned from making dozens of hotel websites, it’s that photos truly sell a hotel booking. Where would you rather stay–a property that has numerous high-quality photographs of its premises and rooms or a property with barely any photos on their website? It makes it seem like that property with no photos is hiding something, isn’t it? Of course, that is not always the case. Getting amazing photographs of your hotel isn’t easy. Even hotels with great premises and rooms can be lacking […]

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How Mannix Marketing Responded to Covid-19

Since Covid-19 hit, small businesses had to work twice as hard to survive and achieve their mission despite roadblocks. Mannix Marketing was no exception and I am immensely proud of our team for going above and beyond to ensure that they not only achieve successful results for their clients but for the whole community. I thought I’d share some of the steps as a company we took for ourselves and our clients that worked in our favor. That way, in case there happens to be another wave […]

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Why Does My Business Need a Website?

If you’re a business owner who is currently wondering whether or not you really need to invest in a website, we’re here to point you in the right direction.  And that direction is: Yes, you absolutely need a website for your business.  Now, we may seem biased since we’re a marketing and web development company – BUT we also know a thing or two about marketing businesses online. And we’ll let you in on a secret: One of the most powerful tools you can utilize to market […]

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Audit Your Own Website in less than 5 minutes with No Prior Expertise! [Video]

Not sure how your website is doing?  You can check yourself with these three simple online tests.  It takes less than five minutes and you will know what needs to be done to your website and can have a conversation with your digital marketing agency or web designer.  These three tests will show you three areas of concern for most websites that were designed before 2018. Of course there is a lot more to it than that. But if you find that any of these are a […]

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There is a wrong way to add your covid-19 statement to your hotel website… and a right way [Video]

We surveyed thousands of potential visitors to the Lake George region and the number 1 concern was safety.  There is a right way and a wrong way to address your guests safety concerns.  Wrong way #1 is not to address the concerns on your website.  Wrong way #2 is to put a popup on your home page about the safety concerns.  In this video, we show you various “right way” approaches to addressing your guests safety concerns.  Source link

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Facebook Live Tips for Hotels, Restaurants & Attractions [Video]

For destination marketing, Facebook Live is an amazing tool – just do it! Especially during this uncertainty, showing people what is happening LIVE is a powerful tool. We believe that our Facebook Live posts prior to Memorial Day Weekend had a profound impact on our website traffic (we were up 35% over the previous year). Once people visually saw the beauty of the destination and that we were ready to welcome them, traffic increased. Though to be honest, we made a few mistakes going live. So these […]

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