Category Archives: Internet Marketing Strategies

Audit Your Own Website in less than 5 minutes with No Prior Expertise! [Video]

Not sure how your website is doing?  You can check yourself with these three simple online tests.  It takes less than five minutes and you will know what needs to be done to your website and can have a conversation with your digital marketing agency or web designer.  These three tests will show you three areas of concern for most websites that were designed before 2018. Of course there is a lot more to it than that. But if you find that any of these are a […]

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There is a wrong way to add your covid-19 statement to your hotel website… and a right way [Video]

We surveyed thousands of potential visitors to the Lake George region and the number 1 concern was safety.  There is a right way and a wrong way to address your guests safety concerns.  Wrong way #1 is not to address the concerns on your website.  Wrong way #2 is to put a popup on your home page about the safety concerns.  In this video, we show you various “right way” approaches to addressing your guests safety concerns.  Source link

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Facebook Live Tips for Hotels, Restaurants & Attractions [Video]

For destination marketing, Facebook Live is an amazing tool – just do it! Especially during this uncertainty, showing people what is happening LIVE is a powerful tool. We believe that our Facebook Live posts prior to Memorial Day Weekend had a profound impact on our website traffic (we were up 35% over the previous year). Once people visually saw the beauty of the destination and that we were ready to welcome them, traffic increased. Though to be honest, we made a few mistakes going live. So these […]

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How To Address Hotel Guests who Refuse to Wear Masks

Depending on the size of the property, the issue of masks and how to handle when masks are required varies greatly. For larger resort properties, it is inevitable that there will be the guest who refuses to wear a mask when first asked. How should hoteliers handle this situation? In this two minute video, Sam Luciano of the Fort William Henry Resort in Lake George, shares their approach to convince guests who weren’t wearing masks to put them on. At his resort, the staff is trained to […]

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Hotel and Inn Owner Frank Dittrich Covid-19 Preparedness Plans for Warren County

Frank Dittrich recently  joined us to talk about running hotels and the Warren County Task Force whose goal is to offer guidance to fellow lodging property owners on planning and readiness for Covid-19 and share with the governor our readiness as a region. The volunteered hundreds of hours to combine best practices and input from the CDC, and top hotel brands to share best practices for Covid-19. Task Force Resource Guides Best Practices for Covid-19 from the Tourism Sub-Committee of the Warren County Economic Recovery Task Force  […]

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Hotels and Accommodations Are Essential and Can Be Open for Guests in NYS

According to NYSH&TA  “Hotels Removed from Phase 3 Reopening… As the hotel industry is VERY aware, in Governor Cuomo’s PowerPoints for the past week, he has listed hotels as opening in phase 3. Hotels were deemed essential from the start, so they have remained open for business. NYSH&TA, along with its lobby firm, Greenberg Traurig, talked with the Governor’s office and in the official Reopening Guide (see page 32) the oversight was corrected and hotels are not listed. To clarify, if you are a hotel with a restaurant, […]

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Facebook Group for Lake George Tourism Business Owners

We created a Facebook Group so that Lake George business owners could help each other through the upcoming season. Whether someone is looking for answers on sanitation, supplies, or help of any kind, we are stronger together! If you aren’t already in the group, you can join by clicking the link below, this is ONLY for tourism business owners in Warren County. We will be sharing the resources and information developed by the Warren County Economic Recovery Commission. If you have trouble reaching the group through the […]

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How to Successfully Market Your Way Through A Recession

It is no secret the coronavirus pandemic has made a huge impact on our economy. Most businesses are left with uncertain futures, wondering what they should be doing to navigate through these tough times. While the first instinct might be to cut costs and advertising spend to conserve as much capital as possible and just ride out the storm, history has proven that is not in your business’s best interest. In fact, history has proven you should do the opposite. Professor Andrew J. Razeghi from the Kellogg […]

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How hotels are preparing for visitors in a world of Covid-19 – Interview with Sam Luciano of the Fort William Henry Hotel

In this video, Sam Luciano shares with us about the Warren County task force that is working  help the region get ready to open safely for tourism and he shares how the Fort William Henry Resort is plans to handle housekeeping, disinfection and safety. Here are some of the highlights from the interview: The Warren County Task force focus is to get the county ready for the opening of businesses after phase one is over.  The county will be putting together video seminars to help the tourism […]

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How To Market Your Lodging Property During Covid-19

How do you market your lodging destination when people are fearful about travel restrictions, unexpected cancellations and the pandemic itself? Covid-19 is changing the landscape for how resorts, hotels, inn, and bed & breakfasts market themselves. That’s why recently we put on a 30 minute webinar for local lodging clients to learn tips and tricks from our tourism marketing experts on how to market now. Watch our recorded webinar below to learn how to promote your lodging property during uncertain times, position yourself for the future, and […]

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