Category Archives: Internet Marketing Tips

Why Transparent Email Stopped Working For Us and What We Do Instead

When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200.  I was momentarily stunned. That was way more emails than I’d ever had in one place before. Usually, when you set up an email account at a new workplace, your inbox is empty at first – people don’t yet have your email address and you aren’t on a bunch of email lists. I was planning on those few days or weeks of email bliss, where your inbox […]

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COVID-19 Customer Assistance Program: Message #6

This team communication regarding COVID-19 is part of our COVID-19 Response Series. You can see all the messages in the series here. Shared: April 3, 2020 Posted by: Joel Gascoigne, Buffer Founder and CEO Title: Launching the COVID-19 Customer Assistance Program Launching the COVID-19 Customer Assistance Program Hey team, I’m glad to be sharing an update with you on how we’re planning to continue and expand the ways we’re helping customers get through this COVID-19 pandemic. We’re now several weeks into this crisis and there are a […]

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Retreat Postponed by COVID-19: Message #1

This team communication regarding COVID-19 is part of our COVID-19 Response Series. You can see all the messages in the series here. Shared: March 4, 2020 Posted by: Courtney Seiter, Director of People Title: We are postponing our planned June retreat in Athens We are postponing our planned June retreat in Athens Hi team; I have some tough news to share: In light of the COVID-19 situation developing across the world and out of an abundance of caution, we have made the decision to postpone the June […]

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Introducing Buffer’s Family Support Fund

One of the most conversation-provoking perks we’ve ever launched at Buffer is our Dependents Grant. This benefit provides a $3,000 USD stipend to teammates for each person who depends on their salary (including spouses, partners, children, grandparents, aunts, uncles, etc.). When it first launched in 2016, the grant was designed to show support for Buffer teammates as they navigated various life situations. “We we want to help our teammates feel taken care of if they happen to have children or others in their family who rely on […]

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Introducing the Public Buffer Revenue Dashboard

With transparency as one of our defining values at Buffer, we’re always seeking opportunities to share more information with the world. In addition to: ….we’ve also tried to remain open about our financial progress by sharing our revenue metrics with the world. We’ve done this through monthly blog posts, Tweetstorms, and more. Most recently, we have switched to ChartMogul as our new source of truth for revenue numbers. Now we are excited to debut a new revenue dashboard! This dashboard contains Buffer’s actual revenue numbers, completely open […]

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Examining Equal Pay at Buffer in 2020

You can’t improve something if you don’t know that it needs to be improved. That was very true for us four years ago when we first started looking into equal pay at Buffer. We have long used a salary formula to determine all of our salaries – the same role in the same part of the world receives the same salary. That means our adjusted pay gap is nonexistent. At the time, we hadn’t been looking into our unadjusted pay gap. This number compares earnings between everyone […]

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How I Master My Calendar on Buffer’s Distributed Team

Before I worked in a remote team, I was a freelancer and never needed to collaborate with teams very much. The way I used my calendar back then was pretty basic; maybe a birthday here and there. But when I joined Buffer in 2015 that suddenly changed. The more I grew as an engineer and the more I leaned into leadership and ultimately transitioned into management, the more I noticed how essential calendar management is. Here are the ways I’ve worked to master my calendar. I hope […]

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Aligning Our Values with Our Merchandise

For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates, customers and the world – reflects our Buffer values. Branded merchandise has a vast footprint on the environment — in terms of production, shipping, employment practices, and distribution — so we treat these decisions with care, always remembering our value of “Act Beyond Yourself.” We consider a fairly strict rubric when it comes to ordering branded clothing and supplies. Here are some […]

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How We Welcome New Teammates

As an always-evolving company, Buffer has shared a lot of our successes and failures along the way — and we view each of these ups and downs as chances to learn and grow. One area we’ve experimented with deeply in the past year has been onboarding – how we bring new teammates on board. In this area especially, we’ve had some unique challenges and a lot of lessons. Here’s a look at how we’ve evolved the process of onboarding teammates at Buffer. The history – and end […]

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Every Message We’ve Shared With Our Team (So Far) During COVID-19

Ever since a global pandemic exploded the ranks of remote workers in a matter of a few weeks, folks have been turning to longtime remote companies like Buffer for answers. We wish we had them. Buffer has been fully remote for almost 10 years, but this is not normal remote working. We know remote, and are eager to help others, but are also adapting to the new reality ourselves. Many teammates are newly balancing work with partners, childcare, homeschooling, taking care of relatives, and more, all while […]

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