Category Archives: Internet Marketing Tips

Compare organic and paid results at a glance

In just three simple steps, you can boost a post on Facebook and Instagram. Choose a post Select an audience Set your budget That’s how easy it is. As organic reach on social media continues to fall, businesses have started to invest more in social media advertising. For some businesses, that’s creating ads. For smaller businesses, the easier approach is often to boost Facebook posts or promote Instagram posts. Here’s why this works so well: By putting some money behind our organic posts, we can get more […]

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Shareholder Update: Q2 2020 and July

Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘default to transparency’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here. It’s been quite the year and it’s hard to believe that the first half of 2020 is already behind us. I’m happy to share that we’ve come out of our projected revenue downturn in Q2 with […]

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How Huel Uses Social Media to Reach an Audience of 400,000+

It all started with a mission. Julian Hearn wanted to create a business he was proud of — a business that was about more than profit; that did the right thing for the planet, for its staff, and its customers. That mission led to the launch of Huel. Huel offers nutritionally complete food, delivered to your door. It’s flagship powder product is made from plant-based sustainable ingredients like oats, flaxseed, and coconut, and offers consumers a convenient and affordable alternative to traditional meals and snacks. Since its […]

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When We Need to Move Quickly We Work in Task Forces. Here’s How We Set Them Up

Making and communicating decisions across an organization can be a challenge anytime. Making decisions during a pandemic is a whole new level of challenge. When the impact of COVID-19 started to grow, we at Buffer, like many others, needed to move as quickly as possible, gather a lot of information, and make big decisions that would ultimately impact our team, our customers, and our business. This presented a unique challenge. A lot of the decisions spanned the entire company and needed to be discussed at the leadership […]

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We’re Hiring a VP of Product

We’ve been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business. As a company, we’ve rallied around serving small businesses. We’re also passionate about challenging suboptimal approaches to how work happens and how employees are treated. Our current 4-day workweek experiment is an example of that. An […]

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How to Unlock the Next Big Visual Marketing Channel

Remarkable brands are more than a logo. They are a collection of images and feelings and connections. (Often experienced through social media.) Take Nike for instance. When you think of Nike, you likely see movement, you feel momentum. You associate Nike with getting things done. This feeling is reinforced by all their imagery and of course by the iconic swoosh logo. With Skittles, you likely see rainbows, bright colors, and excitement. These are hallmarks of their commercials and their ads. We associate brands with images and feelings […]

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The Inside Story of Jot Coffee’s Social Media Strategy

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look at how Jot built excitement for its launch on Instagram and how to create a community from day one. You’ll hear directly from Jackie Modena, Director of Community at Jot, and you’ll […]

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Why Transparent Email Stopped Working For Us and What We Do Instead

When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200.  I was momentarily stunned. That was way more emails than I’d ever had in one place before. Usually, when you set up an email account at a new workplace, your inbox is empty at first – people don’t yet have your email address and you aren’t on a bunch of email lists. I was planning on those few days or weeks of email bliss, where your inbox […]

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COVID-19 Customer Assistance Program: Message #6

This team communication regarding COVID-19 is part of our COVID-19 Response Series. You can see all the messages in the series here. Shared: April 3, 2020 Posted by: Joel Gascoigne, Buffer Founder and CEO Title: Launching the COVID-19 Customer Assistance Program Launching the COVID-19 Customer Assistance Program Hey team, I’m glad to be sharing an update with you on how we’re planning to continue and expand the ways we’re helping customers get through this COVID-19 pandemic. We’re now several weeks into this crisis and there are a […]

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Retreat Postponed by COVID-19: Message #1

This team communication regarding COVID-19 is part of our COVID-19 Response Series. You can see all the messages in the series here. Shared: March 4, 2020 Posted by: Courtney Seiter, Director of People Title: We are postponing our planned June retreat in Athens We are postponing our planned June retreat in Athens Hi team; I have some tough news to share: In light of the COVID-19 situation developing across the world and out of an abundance of caution, we have made the decision to postpone the June […]

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