China’s Influencers Livestream Product Demos to Followers, Drive Web Advertising


HANGZHOU, China—A 21st-century version of the infomercial has become the hot, if occasionally risky, way to sell stuff in China’s vast market.

Zhu Di didn’t realize he wanted a $164 soybean milk machine until Viya, an internet celebrity who promotes healthy living, told him on a live online show that he needed one. The 25-year-old Shanghai…



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