Digital Marketing Basics: Before and After Grid



If you want to sell more online, then you’re going to want to watch this video. Why do your clients and customers buy from you?

If you want to grow your brand or your business you need to understand your clients and customers so that you can help them understand where they are today and why they need your product or service so badly.

What is in it for me? That’s the question any customer will ask you when they see your offer, or content or anything. The before state is where your clients are today. What are they feeling, seeing, worrying about and what is the emotion behind their current situation. You are the bridge that takes them to the after. If you’re able to take people from the before to the after and help them understand what is in it for them you’re going to be able to go a lot further.

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