'Digital Marketing for Startups'-IITMIC Startup Essentials Training Series 2019 – Ed 3(Talk 7 Part1)



The essence of Digital marketing 4.0 is the transition from awareness to advocacy. With 43% of the country’s population having access to internet, digital marketing has cleared the way for agility & tremendous value for customer experience.
Watch Part 2 of the talk here : https://youtu.be/dZTrKGWuy8g

Speaker Profile :
1) Prof. T.N.Swaminathan MBA, Ph.D., D.Litt.
Strategic Advisor to the Dean & Adjunct Professor Marketing
Great Lakes Institute of Management, Chennai
Linkedin : https://www.linkedin.com/in/tnswami/

2) C Aro Taffline
Vice President , Optima Response Management Pvt. Ltd
Linkedin : https://www.linkedin.com/in/taffline-c-83348729/

Key takeaways :
Digital transformation and convergence of technology has lead to marketing 4.0.
Digital marketing is a form of ‘inbound’ marketing where the ‘customer finds you’.
Website Planning & Development
Social Media Marketing : Myths & Process

Startup Essentials Training Series is intended for IITMIC startups that cover topics which are critical to ensure the growth of startup companies.To watch more training videos visit IITMIC Startup Essentials playlist : https://www.youtube.com/playlist?list=PLrj1Zz0qjz42fkrqj0gnokSkMYjVW5kCx

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