Digital Marketing – SEO Basics

If you’re a business owner or entrepreneur, or a person responsible for your company’s marketing activities, you’d be aware of how challenging things can be, when it comes to getting exposure and visibility for your business and its offerings.

Thankfully, the Internet has made things a lot easier over the years, but with the rapidly changing landscape, it’s imperative for you, as a marketer, to be equipped with the right knowledge: what modes of digital marketing you can employ, which strategies are suitable for you and your business – there’s no one-size-fits-all solution, what results you can expect and when you can expect them, how much achieving those results would cost, and most importantly, what those results would be worth to your business.

Marketers that have this information would always have an advantage over those who don’t.

In this video, we discuss the following topics:

digital marketing concepts and strategies
differences between major search engines
popular webmasters tools
search engine organic ranking factors



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