Digital Marketing Strategy – Mick Lynham

Marketing & Communications Manager at Tangent, Trinity’s Ideas Workspace, Michael Lynham, Explains how market research helps to identify opportunities and devise a marketing strategy. He then discusses how to identify and select the most effective marketing channels to increase your visibility and reach those people. This talk was part of Tangent 28, Trinity’s Innovation Festival 2019.

Michael Lynham LinkedIn

Tangent is an exciting new initiative at Trinity College Dublin, supported by Bank of Ireland, that will provide cutting-edge innovation and entrepreneurship education; start-up company acceleration programmes, innovation and entrepreneurship community events and supports for fledgling to mature entrepreneurs all across Ireland and beyond.

Tangent is a place where all students, staff, and forward-looking external partners have the opportunity to imagine, collaborate, and iterate — putting ideas into action that can positively impact the world.

Tangent is a collaborative environment for all people who are open to new possibilities. Come join us. We’re always open.

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