Online Marketing Basics for Small businesses & Beginners – DIY Guide
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Major video highlights on digital marketing for small businesses and beginners.
1. Google my business
It is a free tool from mighty Google which helps businesses build their presence on Google Search and Maps. Listing your business on GMB is pretty easy. All you need is a Gmail ID to get started.
Why Google My Business is important for small business owners?
The most important place people are using today to look for products or services is Google Search and Maps.
How to use GMB to grow business?
You can promote events, products, services, and offers using GMB posts feature. Make use of this amazing feature to grab the attention of potential customers.
Using online reviews, you can build authority of your business. People can review you on GMB.
2. create a website
Why does your business need a website?
A website is digital home of your business. A website is a representative of your business online. It provides information about your business, products, services, expertise and everything else important.
3. Create social media profiles:
One out of four humans has a facebook account. Since billions of people are using social media websites, why not use these platforms to promote your business.
Social media sites help business owners connect with potential customers and creates window of promotion on a personal level. Facebook, Instagram, Pinterest, and Twitter are some popular social media profiles.
4. Start creating content :
focus on creating and distributing content which is valuable, relevant and consistent. Only such content will attract people towards your business.
5. Get on review sites:
90% of consumers claim that online reviews influence their buying decisions. People are more likely to purchase a product or service that has already been recommended by others.
This marks the end of our video on Online marketing basics for small businesses. If you have more questions on digital marketing, share them in the comments section and Team Upreports will answer them. Need help in taking your business online but don’t have time? Don’t worry, we will do it for you! Send us an email at email@example.com to connect with us.
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