Shop Local and Spread Holiday Cheer

November 30th is 10th annual Shop Small event…

Saturday, November 30 is the 10th annual Shop Small event which showcases the offerings of local merchants. It is sponsored by American Express. Yes, they hope you will use their credit card, but they also provide many support services for small retailers, on Shop Small Saturday and throughout the year. Small retailers are an important driver of the economy. Here are a few relevant stats:

  • September 2019 data from the SBA show 30.7 million small businesses in the US, making up over 99% of all businesses and creating 65% of net new jobs. In Massachusetts over 650 thousand small businesses employ 1.5 million workers. The Cape has the highest percentage of small business employment in the state.
  • According to an Amex study, 67 cents of every dollar spend stays in the local community while another study finds that only 43 cents spent at a national business stays in the community. Each dollar spent in a local business creates 50 cents of economic activity through purchase of local products and employee spending.
  • The community is strengthened in non-economic ways including a diversity of business offerings, a feeling of community and uniqueness that makes the community a destination.
  • Local businesses give back to the community in many ways.

Many local businesses have robust websites and online shopping at small businesses has become increasingly popular.

Merchants, Chambers of Commerce and the local police do everything they can to make your shopping experience safe and enjoyable, both in stores and malls. The shopper can help immensely by taking reasonable precautions, some of which I listed in the initial article in this series. In addition:

  • Use electronic devices with care, remaining alert to your surroundings at all times.
  • Keep your personal property in your possession at all times.
  • Park in a safe location, lock the car and keep your purchases in the trunk or otherwise out of sight.
  • Be aware of what people around you are doing, especially as you leave stores, and if you see anything suspicious, report it.
  • If you decide to open a store credit account while shopping, fill out the information carefully and ask how any paper record is treated after the information is entered into the store’s system.
  • Consider turning on activity alerts for the credit card you are using.

One of the most compelling reasons to shop small on November 30 and throughout the year is the unique and creative products available for gifts, personal use and the home. Local service providers also have unique gift offerings. We are lucky to have an especially rich array of distinctive products and services available on the Cape during this special season.

Here’s a nice guide to holiday shopping on the Cape with a link to even more great shopping. Enjoy!

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