What Does Content Marketing Look Like in 2019 | Neil Patel
In this video I’m going to share with you what content marketing looks like in 2019.
The blogosphere is competitive. There’s over a billion blogs. That’s one blog for every seven people. How are you going to compete? What is content marketing going to look now in today’s competitive environment?
How many of you push out content and get very little traffic to it? In 2019 content won’t rank as well as it used to. Today I’m going to share with you how to get content marketing work for your business in 2019.
RESOURCES & LINKS:
“How Digital Marketing Will Change in 2019” (video):
“Does Blogging Still Work in 2019?” (video):
“Content Creation Hacks to grow your Business Faster” (video):
“How I Write a Blog (Start to Finish)” (video):
“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):
“SEO in 2019 What Will And Won’t Work” (video):
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
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See in 2019 content won’t rank as well as it used to. Yes they say content is king, but you already know there’s over a billion blogs. Nowadays Google isn’t just picking from, hey what content do we wanna rank, ’cause we lack content. They’re like, we have content on everything under the sun, and the same thing a hundred other times. So now they’re just not picking, what content do we wanna rank? They’re looking at authority, user metrics, they’re even looking at when was the content created. Why would they wanna rank a content that’s two years old, when they can rank something that’s less than one week old. So when it comes to content marketing in 2019, you need to make sure that your content’s also being up to date. If you don’t update your old content, you’re not going to get as much love as people who’re continually pushing out new fresh content.
Second tip I have for you is don’t regurgitate the same information over and over again. People are tired of reading 12 SEO tips that’ll double your traffic. You can google it, there’s probably different variations of that number, but there’s probably hundreds of articles on that subject. Write something new, fresh, that hasn’t been seen before, you’re more likely to get traffic, rankings, and even social shares.
I know you’re not gonna like this third tip, but the third tip for you guys is to create video and audio based content. Text is overrated, it doesn’t help you connect with people as much as video. I still love text, I still crank out text, but the future is video. It’s much more personable, people get to know you, your personality, your company better. So create video based content, upload it to YouTube, Linkedin, heck you can even do Twitter and Instagram if it’s short enough, and of course Facebook. Don’t share the same video over and over again, like sharing your YouTube video on Facebook. You gotta take that video all over again, and reupload it into Facebook. Linkedin for example, you gotta reupload the video all over again versus sharing the link to that Facebook video. Or that YouTube video. Now with audio you wanna create a podcast, it’s easy, you can just bust out your phone, create a audio file, upload it to Itunes or Lip Sync, and you’re off and to the races. Same with video, you don’t actually have to go into a studio like I am, and shoot all these fancy videos and pay money. You can just bust out your phone. I would even say most the time, from all the tests we’ve ran, the videos that you end up running on your iPhone convert better if you’re selling a product or service. So there’s nothing wrong with doing that. Just look at Tai Lopez, he’s known for just busting out his phone, and recording videos and it does very well for him.
And the last tip I have for you is promoting your content. In 2019 you gotta spend more time promoting than writing.
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